Mayor Michael Bloomberg sees little standing in the way of his controversial plans to ban super-sized soda.
“Compared to smoking, this is an easy battle to win and nobody’s going to stop this,” Bloomberg told reporters at the Ryan-NENA Community Health Center in Alphabet City, where he spoke a day ahead of a Board of Health public hearing on the proposal.
While the beverage industry and other opponents have launched an aggressive lobbying campaign against the restrictions which includes scathing TV ads and newspaper spreads, Bloomberg said he’s barely heard a peep of opposition.
There’s been “negligible pushback whatsoever,” said Bloomberg when asked if he was surprised by the degree of outrage.
“You certainly don’t get it on the streets.”
Under the proposal, restaurants, coffee shops, delis, food trucks, stadiums and movie theaters would be barred from serving full-sugar sodas, teas and other beverages in containers larger than 16 ounces.