Anat Gavriel, the director-general of Unilever told Galei Tzahal (Army Radio) the reason many of their products will cost more for the yomim tovim is “kashrus”. She explained the corporate giant maintains five factories in Israel and they have costs that do not exist outside of Israel, citing 17% value added tax and kashrus.
The remarks left many angered, and social networks in Israel are hosting the comments of outraged consumers, many calling on her to step down from her position.
One such person is Itzik Alrov, who was involved in the so-called cottage cheese social justice protests. He is quoted by Kikar Shabbat as rejecting Unilever’s attempt to justify the unjustifiable price hikes ahead of the yomim tovim. “If one checks the kashrus claim, one may be surprised to learn prices in chareidi areas are lower, not higher” he explains, rejecting the legitimacy of trying to blame kashrus for the price hike.
“If kashrus has an impact on a product, it is a positive one, and one cannot deny the fact that Israeli produced items are sold abroad for half the price they are sold here. The statements made by the honorable lady are not based in fact.”
(YWN – Israel Desk, Jerusalem)