Tnuva is announcing its new cottage cheese product, spreadable 5% fat cottage cheese, a first in Israel. Tnuva explains this product is specifically for those who do not eat cottage cheese with a spoon, but prefer to spread it on bread or a cracker. The new spreadable product will be sold in 250 gram containers.
Cottage cheese is nothing to laugh at in Israel, for Tnuva sells 450 million NIS annually, and Tnuva, the nation’s largest dairy, holds 71% of the cottage cheese market in Israel. In short, Tnuva sells 70 million containers of cottage cheese annually.
(YWN – Israel Desk, Jerusalem)