it should have been communicated via the shadchan not text. i dont fault him for not wanting to tell her directly especially since he was afraid she would try to convince him to change his mind and that would be inappropriate. but even without that once it was clear they were not going to marry each other it is proper to minimize any contact, like chochom-ibber said, to as little as possible. the reason she preferred to speak to him directly, aside from wanting to change his mind, is because she wanted to lean on their opposite gender relationship. especially considering that they already had an emotional relationship with each other being the opposite gender, it wouldnt be appropriate for it to continue once the decision not to marry was made.
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