Reply To: Proven Segulah Pushka

DaasYochid, you brought up precisely the point I was actually trying to figure out: Every person I ask tells me that this type of advertising lessens their desire to contribute to a cause. So why do these tzeddakah organizations keep doing this? Is everybody lying to me? Are the few suckers who fall for it contributing enough to make it worth it?

Or are these organizations making a massive marketing mistake?