Geordie: That is factually wrong! Many women started smoking during or due to WWII. Even after moving to Bnei Brak. Obviously, they did not do it in public but that does not mean they did not smoke.
ZD: The reason for the marketing was because women complained about discrimination.
Having lung cancer is NOT an indication that person has smoked But, may have merely been in the presents of smokers. It may (or may not) indicate that 2nd hand smoke is worse than 1st hand.