mepal, maybe it does depend what circle youre from, but if this was a circle where no one put on makeup, the girls wouldnt feel the need to put any on. i’ve been to weddings where no one wears makeup, including the kallah. that doesn’t seem to be the case here.
also doesn’t it mention in the Torah that women used to use things – i.e. makeup, jewelry – to make themselves feel pretty? of course theres a fine line between pretty and overdone but i don’t think the makeup itself is the problem.