Just a thought, from one who has been in this parsha for a while: the real heros of kiruv are those working with the off the derech young people. Rabbi Shimon Russel, addressing a conference on Off the Derech, said that the whole inyan of OTD was to cause the klal to do teshuvah. I understand this better as time passes. When we do kiruv with this population, unlike the kiruv with tinokos she’nishba, we must in the process face our own shortcomings, face what is wrong with us that caused the young people to leave yiddishkeit.
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