I think JayMAtt has it right, Its just like Shofar. We should drink for a month before, to practice, kedei l’arvev hasatan, or whatever kavana you have. Then do not drink the day before Purim, when it’s Taanis Esther (in most years.) This way it will be chaviv again on Purim. (And the stomach will have a day to regroup too.)
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