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He said that being a sofer would be a more sought after career. With more soferim to produce mezuzot and more work for them, they could lower the price of mezuzot because they would have more business anyway. So a sofer wouldn’t need to raise the cost of a mezuzah.
Plus what else goes into it besides the sofer’s work? Materials? Ink? Parchment?
Parchment and ink would be reduced in cost. The sofer would be able to get a better deal if the demand was higher.
Also… here is my additional hypothesis: Perhaps the sofer’s education and experience would be more accessible and less expensive. Where did he study? Apprentice? What if the higher demand, meant more sofrim of high expertise, and prospective sofrim had more places allowed him to learn the art from masters? Perhaps they can even bring on apprentices.