@DaasYochid,
The Aibershter wants us to serve him. He also wants us to fulfill the ultimate purpose of creation, Yemos Hamoshiach, when He will be revealed to all, and everyone will serve him, and all of Torah will be applicable. I think you should read Rambam Hilchos Melochim for more info. This isn’t a concept unique to Chabad, it’s quite universal.
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