Klugeryid….sorry for the focus on Shabbos but that is the issue here, whether they read it ONLY on Shabbos, which is not what I meant to say, predominantly on Shabbos, or frequently, the question is why would it be assur since there is readership outside of Shabbos. Sure, the readership has more leisure time on Shabbos but that argument would apply to many other products that are assur on Shabbos which we don’t seek to restrict .
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