While on the topic of lubavich public relations, there is a video of the first night of Chanukah with Secretary Ryan Zinke lighting the Chanukah candle, Not just the shamash, but the candle as well.
Zinke. although a good friend of Israel, is a lutheran non-Jew. Is there nothing that they will do for PR in lubavich?
As a good chassidishe (non-lubavich) Israeli friend of mine has said to me on more than one occasion when bemoaning what has become of lubavich, “This is what happens when a chassidus based in America adopts Ameican values.”