kasierW you didn’t give the full quote of the Rambam:
וכן צוה משה רבינו מפי הגבורה לכוף את כל באי העולם לקבל מצות שנצטוו בני נח, וכל מי שלא יקבל יהרג
This is not shayah nowadays.
You’re claim that the main thrust of the campaign is for people who deal with goyim anyway is interesting. I wonder whether that is the accepted view.
But your claim that your rebbe gave guidelines, and that the cards calling “cruelty to animals’ one of the mitzvos are not “officially” endorsed, is part of the problem.
There is no leadership in lubavich because your rebbe unfortunately didn’t have kids and he didn’t designate a successor. So today it’s איש כל הישר בעיניו יעשה with all opinions claiming that they have the support of the rebbe. As I just recently posted, it shows a lack of long-range thinking.