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Its a free country and efforts by OOT mosdos to attracted educated/affluent yidden are no different then efforts by local economic development agencies to attract Amazon and other high tech companies. If you are a small but growing OOT frum community somewhere in yenavelt (from a NY perspective) its important to actively promote your new community, highlight the quality of life and cost-of-living benefits along with the new yiddeshe amenities (aka yeshiva, BY, mikvah and kosher markets). There is a new generation of younger couples who want to start a family without the noise, pollution, crime and other realities of life in the fast lane and also be able to afford a home and tuition that OOT communities sometimes offer.