Anyone who can recall the ancient times (i.e. pre-Zillow and online listings) when real estate ads constituted the single largest ad revenue source for newspapers, you probably also recall the long list of adjectives used to describe various properties. A “fixer upper” might be something that failed all local building codes and “cozy” might have been a unit where you and your shver could not have fit into simultaneously, and an “industrial feel” might have indicated your only window looked out on the HVAC units and a smokestack.
Somehow, back then, we didn’t think about “fake” product descriptions or reviews since there were practical limits on how many such “fake” descriptions could be deployed in hard copy media. Today, thanks to Al Gore, such lies can be propagated instantaneously on multiple websites and slightly tweaked to make them appear form different sources.
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