Reply To: “Cancel culture” as a weapon of war

Lostspark,

“How much do you want to bet moral posturing economic warfare will be used on EY the same way it has on Russia?”

This is one of the reasons I wrote my OP. Israel’s opponents have tried to use these tactics for years, that is what BDS is all about, but it has not been anywhere near as effective as this campaign launched against Russia. Part of the reason for the ineffectiveness is Israel’s ability to get its own message out to the world. What if that changes?

You know the corporate stooges will go for it if it makes the blue haired mobs spend money.

I think they fear the stick more than want the carrot. Social media has opened up a new frontier of engagement between businesses and customers apart from selling and purchasing products. The by-product of that is now people don’t just want a burger, they want to make sure the burger place supports their political views. And if it doesn’t they’ll use social media to shame anyone who eats a burger from that place. Now businesses are wading into issues where they have no expertise, and the marketplace is fracturing along political fault lines, with some brands supported by Democrats, and other brands by Republicans for example.