1 is the one! the problem with the platfoem our days that you lose more voters than you gain with it. Romney had a reasonable platform and lost. Modern elections seem to require certain level of populism and massaging the message to be competitive. If D-s give away money strategically to various groups not just in general (as Romney mentioned 47% even ar his time) but right before the elections, you need to counter with something to activate all your voters.
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