Per my question above, there apparently are multiple rebbeim who claim to be the “Rimanov” Rebbe. Irrespective of the source, the concept is a core element of many kiruv efforts to bring disenfranchised yidden back to the fold. The question is really HOW it can be done most effectively. Past studies have shown that to be successful, outreach needs to be sustained over time. While a one or two time “experience” of true simchas shabbos done in the home of a frum family is a great start, there also needs to be follow-up outreach to have long-term success.
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