Dear Arso,
“It is very much in line with their ludicrous statement – again, I’ve heard this one many times – that when other chassidim say stam “the Rebbe” the mean the Lubavicher rebbe unless they specify a different title.”
Now this is getting real. Other chassidim – especially the more organized groups – know very little Chassidus. The Rebbe in an organized chassidus is more likely to push learning Halachah over Chassidus. So, any mainstream Lubavitcher transposes all their terms into Chabad. This makes perfect sense to me.