Avira-
“Cs, you’re not answering why cunin said that the “whole world” will see that the Lubavitcher rebbe runs the world. Not chabad chasidim being strengthened in their chasidus based esoteric ideas, and not klal yisroel that (to him) should embrace chasidus – no, goyim, the whole world who is unaware of Hashem’s rulership, will know not that Hashem runs the world, but that the Lubavitcher rebbe does, in whatever capacity that is.”
Again you could say the same thing about Moshiach’s kingship if you’ve never learned into what that’s all about. A Rebbe, by definition (in Chabad) is batul to Hashem, so he meant the Rebbe (through nissim etc) runs the world (as opposed to nature). We in Chabad would never say The Rebbe (as opposed to Hashem) because it’sa contradiction in terms. Whenever we say “The Rebbe said…” etc, we mean Hashem speaking through The Rebbe, not the Rebbe with his human aspect (and before you jump on me, in Medrash tehillim it says on Moshe ish HoElokim- that his lower half is man and his upper half is Elokim. (Obviously, not a separate god- his persona radiates G-dliness, what he says is what Hashem says through him etc)