Reportedly, a chusid was explaining to the Gerer Rebbe that he davens in a certain shul for baalei teshuva, although he is not one of them … Rebbe gib him a luk and asked “Why not?”.
So, surely, a (good) chabad shaliach can find potential baalei teshuva even in Toms River .. maybe there are people who were turned off by one derech, but will feel better in another.