@EchadHaemes I’m not saying it’s a bad thing. It’s just that Chabad takes a different approach to interacting with goyim than the rest of the frum world. What that results in is tons of content online that’s frankly baffling to anyone who isn’t Chabad. Not just gimmel Tammuz, but also Elul posts about “The king outside” or something, and all references to “The Rebbe” being Rav Schneerson of blessed memory. Compare that to virtually any non-Chabad frum publication, like Mispacha or Ami. If gimmel Tammuz is even mentioned (it’s usually not) there will be clarification as to what that day means. Whether or not it was non-Chabad who started it, it’s hard to push the argument that gimmel Tammuz means anything to the vast majority of frum Jews who are unaffiliated with Lubavitch.
@pure-yiddishkeit The fact that Chabad is very good at kiruv and extremely useful at times, does not negate criticism of them. I know plenty of non-Chabad Rabbonim who won’t daven in a Chabad shul that they never heard of since they don’t know if the shul (or “house” as I think you call them) rejects the apikorsus aspects of Chabad messianism.