Somehow, this kochi discussion comes up every time Israeli army does something. When your kid gets a good grade in school, do you also remind the kid that he is not getting any cookies so that he does not develop a kochi attitude?
One pattern is that this issue is raised by people who themselves are not at risk of being accused of achieving something themselves. For example, Pres. Obama had a similar frum attitude when he told Gov Romney that Romney “did not build his businesses”.