I think girls dress nice to be noticed by other women and then they’ll add a few touch ups for the men.
When they buy something new it’s like I have to show (insert girls name) she’ll be sooooo jealous!!! or something to that affect. When they buy it, for the most part, they first think what will other girls think of me and then will men be attracted. But I don’t think men are the first thing on their mind while they dress or when they buy something.