I NEVER do.
I think it is very close in severity with DWI.
Personally I feel if someone is caught driving intoxicated, even the FIRST time, they should lose their license for at least 6 months to a year, and if caught a second time should lose it permanently.
I think a person caught texting while driving (and it would have to be PROVED (cops DO lie – and might say for example, that you were texting just because a phone was in your hand) – but if proven, the fine, even for the FIRST time should be HUGE, like $350 to $500.
I think THAT would make most people think before doing it again.