This is a very interesting topic. There is make up worn that is complimentary for the woman and there is MAKE UP that is worn to call attention to oneself.
In the type of buisness that I work in, I feel it necessary to wear a little bit of make up so that when I meet people that are not Frum, they will not think that all Frum Women look frumpy. To me it is a Kiddush Hashem to wear a little bit, not like I was going to a Chasuna. But I also agree that to a certain degree, some women wear too much make up on a daily basis.
The fine line is wearing enough to be attractive for your husband, or potential shidduch, and not attractive to other men.