Imagine the conversation if meshulochim became shadchanim…:
“Hi I have a suggestion for your daughter”.
“How much will that cost me?”.
“Well, last year you offered me $xyz so I’d expect at least 20% more this year. You know the money is all going to a good cause!”
“No, I cant offer more than $xy this year. Times are hard.”
“But Mr Ploni just gave me $WXYZ this year!”…
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On the other hand, it could actually be a smart idea as there are many similarities; both meshulachim and shadchanim try to ‘sell’ to you something they claim is unique and deserving of your attention, but is in fact usually quite identical to many others like it (moisad or boy/girl) on the market, but they try to convince you that theirs is special and different. So they do overlink, agree?