It is about redeveloping a relationship with the world around you. That can include your family, if you dont have a family, you have a social group that you belong to (yeshiva, school, shul, work etc.). It is about being part of the world that you belong to, instead of detached from it absorbed in your laptop, music, phone, messaging device etc.
Did you see either of the 2 videos Ohr Naava put out promoting this?