‘shudders’ If you want to see why NOT to play with gematria, enter ????? ?? ??? into Gimatria.net. (MBD doesn’t use the net so he will never see this, and it is not his full name in any case.)
And yes, Shoulson is unfortunately neither of the tzadikim nor of the benonim. The Lubavitcher Rebbe ZYA asked him why he does not write good things about Yidden in his papers. Another Rebbe of note, who left us more recently, would probably have told him – Shygetz Aross.