I believe the signs are also managed by the NYCDOT, but either way, they (DOT or the MTA) are the ones who decide what goes up and what doesn’t. I’m fairly certain that’s not what the franchise is for. The same thing goes with the numbers. What the franchise does is allows the bus company to pick up and drop off passengers on city streets. Doing that makes them different from Monsey Trails and at this point every other bus company in the city.
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