AinOhdMilvado, You got it right. Its Hypocrisy in all different areas and different scenarios whether it is home, school, shul, neighborhood or whatever. It is when kids or even adults are exposed to and fed up with hypocrisy.
When I was a kid my mom referred to it as “the Rebbe meig”. In other words, the Rebbe can do it but not the K’lal. And that is the hypocrisy. But aren’t we taught that Hashem sees and knows everything? Doesn’t the Torah teach us to…..or not to……so how come HE…….?
Unfortunately many role models don’t practice what they preach and that causes a lot of OTD.