I think that both for the purpose of a more accurate translation, as well as for P.R. purposes, the term ‘settlers’ should be replaced.
It is being used as a translation for the Hebrew ???????.
The word ??????? would be better translated as ‘inheritors’.
Aside from the fact that the word ‘settlers’ has taken on (though not true) the negative connotation of people settling on OTHER people’s land, the term ??????? or inheritors, gives the message that the people live there by right of legitimate inheritance.