Shticky, lol. But it means different things to different folks. In this case since the guys are chasidish,
heimish is somebody from their
crowd, i.e. also chasidish, maybe
hungarian.
firstly it is not lol but really sad. secondly that is my point. why do chasidim consider non chasidish people, even gedolim, to be non heimish? do they equate heimish with chasidish? it appears they do. so I, you and reb elyashiv etc are not heimish! boy, I can hear moshiach already