“Also make sure you are careful with the big ones like Shabbos, Kashrus, Taharas Hamishpacha, tzedaka…”
If life and death and good and bad were doled out based solely on our actions, we wouldnt deserve any reward for the good we do, because it would be self-serving.
What about Tzadik v’Ra lo and Rasha v’Tov lo?
Sometimes were urged to observe past our individual limits and at the end of the day, it lessens our observance and belief, not increases it.
Its like telling a child “Be good annd you’ll get your lolly”. How good is good enough? There are people who go mad hoping that if they continuously improve, their dreams will be realized and then they are not. This sometimes pushes them totally off, mentally and religiously. Not good.