nurse, there’s always google 😉
kapusta, I’ll tell you what to read up on first.
this: http://www.theyeshivaworld.com/coffeeroom/topic/cr-lurkers-anonymous
and this: http://www.theyeshivaworld.com/coffeeroom/topic/marketing-the-cr
and this: http://www.theyeshivaworld.com/coffeeroom/topic/new-members/page/33#post-91113
this one toop: http://www.theyeshivaworld.com/coffeeroom/topic/cr-i-remember-when
that should basically fill you in!