pba,
You make fun, but isn’t matanos l’evyonim more of an ikar than mishloach manos? Presumably, the people who send out these cards do give mishloach manos to at least one person (probably more) and their point is that there focus, financially, as on a yeshiva, which can use the money more than their neighbor can use a bottle of grape juice which is barely enough for one cup of kiddush (better to use wine anyhow) and seven varieties of sugar made into some clever “theme”.