On the YAFFED website under the “who we are” section, after stating why the organization was started they write:
“We, therefore, have come together to effect change, to work in concert with community leaders and public officials in order to create an improved and more diverse curriculum in our schools……”
What “community leaders” are they working in concert with by the placement of this billboard? The communities targeted by the billboard in particular and the groups overall activities in general are led by a Rebbe. How many Rebbes were consulted prior to the creation of this group or the placement of this billboard? How many community leaders are actually working with this group? I see this garnering lots of media attention and very little in the way of anything meaningful and real.
To their credit though, YAFFED is not hiding behind anonymous billboards and advertisements. They give the names and contact information of those who head up the group.