I don’t think you should be referring to him as such. He was a great Tzadik. Actually this segulah came about through his great humility. Someone was complaining about the infestation of mice in his house(?), so this tzadik advised him to hang a picture of himself there. “Even the mice are afraid of him”, is what he said. Since HaShem listens to the words of a tzadik, that segulah holds true till today. Words of a Tzadik are indeed powerful.
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