Very shortly, Coca-Cola in Israel will be the first in the world to manufacture the world most popular soft drink without preservatives or artificial food coloring.�According to the Ynet News Agency, Coca-Cola Israel plans to maintain�its original taste, shelf-life, and Kashruth.

Being the first plant in the world to successfully implement the advanced technological procedure, Muzi Werthiem, Cola-Cola Israel’s owner received the permission and blessing of Muhtar Kent, president of the Coca-Cola Company, who congratulated him on the great achievement.
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The new drink, which will include both regular and diet Coke, will be on the market as of next week, and labeled “artificial coloring and preservative-free.”