IKEA Frum Catalogue -Why Apologize?

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  • #619290
    Lightbrite
    Participant

    Why does IKEA need to apologize for sending out a female-free catalogue to Israeli Hareidi communities?

    Wasn’t it culturally-sensitive and appropriate for Israel’s IKEA to make a special version to advertise to Hareidi Jews?

    Imho, it was smart and considerate marketing.

    #1217521
    Joseph
    Participant

    Exactly correct. It is the anti-semites angrily attacking Ikea. These anti-semites happen to mostly be of Jewish lineage. Some might even sport a kippa. They think it’s okay to hate Jews who practice Judaism too much, as that’s against their wishes for a 21st century world. They feel as long as their hatred is “only” against certain Jews, it is okay.

    #1217522
    TheGoq
    Participant

    If they had done this catalog for muslims they would not be apologizing.

    #1217523
    Lightbrite
    Participant

    Really. I don’t understand why IKEA isn’t thanking Israel for reaching out to religious Jewish communities that would otherwise not even touch their catalogue.

    It obviously took a lot of time, money, effort, and thought amongst other things to develop such a marketing tool.

    It wasn’t sent to secular neighborhoods. What did they do wrong?

    Did they want to disassociate themselves from any religion?

    They didn’t even change their product. McDonald’s in India sells vegetarian and chicken burgers to accommodate their clientele. IKEA didn’t need to do that. Just engage in more religious Jews in a way that would speak to them.

    I don’t get it.

    #1217524
    kollelman
    Participant

    The left has no actual morals. There is no foundation on which they rely. They do as it suits them in any particular situation. When going to Iran, feminists will wear a hijab – no problem. “It’s not degrading to women, it’s cultural sensitivity”.

    When it comes to Jewish men being uncomfortable sitting next to women on an airplane, those men are intolerant, and all of the “..ist” words they can conjure up.

    When it comes to this catalog, they need to pander to their base, feminists back in Sweden – or the Erev Rav Israeli press rabble-rousers to show that this was a mistake and intolerance, etc… even though they would hardly have a chance in many communities if their catalog contained pictures of women.

    They have absolutely no standards. Their women are being attacked and violated in Sweden and they hide the facts from the people, censor online reports, force police to hide statistics by putting code 291 instead of the fact that the perpetrators were migrants, blur and whiten faces of suspects, disallow actual descriptions of the perpetrators (lest one discover they were a migrant) and prosecute anyone who dares speak the truth.

    Feminism – shouldn’t that be about protecting women and giving them rights, apparently not – when they allow their women to be fodder for migrants to abuse and violate in the streets. Equality – handing out fake community service sentences to migrants for heinous crimes, because it’s “their culture” – again apparently there is no equality. Liberalism is a definitely a mental disorder.

    We are lucky to have a Torah that gives us the proper foundation and guidance in life. I have new-found understanding and depth when saying “Shelo asani goy”.

    #1217525
    Lightbrite
    Participant

    Ve’ahavta lere’acha kamocha.

    #1217526
    Meno
    Participant

    Why are there people in the catalog? Does IKEA sell people?

    Also, fun fact – I have those bookcases that are pictured on the front of the catalog

    #1217527
    Lilmod Ulelamaid
    Participant

    I think it’s offensive to women that they apologized. The problem is that (like most people in the world who aren’t Frum Jews, and even some Frum Jews), they have no understanding of what tznius is about. Therefore, they probably thought it was demeaning to women that there were no pictures of women, and that is probably why they felt a need to apologize.

    The problem is that they are wrong -tznius is not demeaning to women. It’s a lack of tznius that is demeaning to women.

    I can see why someone who did not have a Torah chinuch might not understand that when it comes to certain tznius issues, but when it comes to advertising, it should be very obvious to anyone.

    As you pointed out,LB, the feminists should be up in arms over this.

    #1217528
    Lightbrite
    Participant

    I don’t think that the feminists should be making a fuss.

    I’d out myself as a feminist and liberal but you probably can tell that anyway… but I don’t see how this is a feminist cause. This is a cultural sensitivity imho. It would be rude and inappropriate to send a regular catalogue to frum communities.

    I also feel uncomfortable that women want to dress however they want at the Kotel. I remember going on birthright and being untznius. They gave us a wrap skirt to wear while we were there. It was fun and I didn’t take it personally. Anyway that’s another story.

    #1217529
    Lightbrite
    Participant

    But retract that please. I was being judgememtal and it was wrong.

    Also just listened to Rabbi Avraham Gaon’s *Love and Emunah* shiur.

    He said that we need to love. Love brings us to Emuna. We cannot have hate for anyone. Including someone who isn’t Jewish. Hate takes us away from emuna.

    I like that. We need to love Hashem and love all creatures.

    Thank you

    #1217530
    Lilmod Ulelamaid
    Participant

    LB – if someone does something against Jews, you should be judgmental, at least about their actions.

    In general, there is a big difference between judging someone’s actions and judging the person.

    My point about their comment being anti-women was as follows: if it really were demeaning to women to exclude them from ads (as they apparently feel), then they would be right for apologizing even though they did so because it’s offensive to Chareidim to have pictures of women.

    If a certain religious group believes in demeaning a certain type of person, it doesn’t make it okay for others to do so in order to avoid offending them (and to get their business).

    So based on their understanding of the issue, they are in the right. The problem is that their understanding of the issue is all wrong. That is what I was speaking about. I understand why they don’t understand the issue, but the fact is that their actions are still wrong.

    Anytime I criticize someone, it is always their actions I am criticizing. I have no means of judging the person. My assumption is always that the person is a product of a combination of nature, nurture, and society. It is impossible for a human being to ever judge another human being – only Hashem can do that – we can only judge their actions.

    #1217531
    Lightbrite
    Participant

    Thanks LU.

    Yes IKEA Corporate was looking at Chareidim from the outside whereas IKEA Israel was being sensitive to their target group. Doing otherwise would have been offensive.

    Thank you.

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