I know I read this as a joke somewhere, but last year I actually received a basket with a card that said, “In lieu of a donation to Tomchei Shabbos, we are sending you these manos”. It was funny, but THIS year the theme needs to be to send cards to Tomchei Shabbos that say, “In lieu of a donation, mishloach manos have been sent to tbe following individuals” so that they can shep nachas and know they were thought of.
If this catches on, I can see a similar theme for small business saturday.