Wow…what hatred…
Like any nonprofit organization, the ASPCA has every right to promote its mission, using whatever advertising it deems most effective. The ASPCA is not “tricking” anyone into giving up their money any more than any other charity is.
As for “liberal love” and what animals do or don’t need…no one is suggesting that animals have anything like a human consciousness. But they do feel physical pain and are capable of basic emotion. Several years ago, an elderly man in my neighborhood passed away. I went to pay a shiva visit to his widow and observed their dog in obvious distress, whining and pacing the house in search of the man. I heard from friends who also visited that the dog behaved this way all week.
Most importantly, animals are Hashem’s briyos. Where you spend your tzedakah money is your choice, but don’t knock those who make different choices.