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Eisav said, is he not rightly called yaakov, he has deceived me twice
there’s a mashal that says….
A poor man needed to raise money to support his family. With no other choice, he went to rabbanim and asked for a letter of support so that people will give him. He got honorable letters to take along to the big cities to meet some rich guys and cousins.
On the way he met a pauper who was headed the same way, and the two started talking about their plights. The first man told his friend his intentions. That night, the 2nd man went and stole the first guy’s letters and snuck out in middle of the night with them. He traveled alone to the relatives of the first man and passed himself off as their unfortunate relative, and got quite a bit of sympathy and cash.
The next day the two paupers met again. The first man realized what had been done to him and was inconsolable. “How could you do such a low down thing to me, I trusted you, I confided in you…
“What’s the big deal” asked the second man. “Here, take the papers and go back to them, talk to your relatives, they are so nice, I’m sure they’ll take care of you.
The first man looked at him as if he was from outer space. “What good will that do me now? Had you not used my name, I could still go and talk to my relatives, and they would help me. But now that they think that you are really me, there’s nothing left to give to the real me.!”
The Dubner Maggid, R’ Yaakov Krantz ZTL, explains…
Eisav cried because he felt that yaakov stole his brachos. Had he gone in using the correct name- Yaakov- he would’ve never received the special brachos which were intended for eisav. But now that he used the name Eisav and took the blessings, there was nothing left for the real Eisav. thus, Eisav told his father, but you named him Yaakov- Let him use his own name!