When I had my bar mitzvah, most people did not get Borsalinos. They cost way more than the other hats out there. Stetsons were popular, as were Roches. If you got a Borsalino, you were a big deal!
I remember that when I was about 17, one store had a huge sale on Borsalinos. My father bought one for himself. It was the first time he had a Borsalino. Until then, he had a Stetson Key Club.