ZD,
If the intention was to minimize chillul Shabbos by those who were already texting on Shabbos, why did their initial descriptions use terms and language that was deliberately meant to mock chareidim?
If the intention was to minimize chillul Shabbos by those who already text on Shabbos, why would they charge an outlandish fee for the app (It was originally $45, I think it is still expensive for an app, though I haven’t tracked the latest pricing scam). Those who already text would not pay to do something they have no problem doing. Only those who mistakenly believe that this sham would provide a heter would possibly buy in. Thus it is clear that their intention was to lure additional people into texting on Shabbos, if they were really selling the app. If it was ??? ????, they could have easily secured funding to make distribution free.
The entire marketing scheme was written in way that supported this as a lechatchila, not as a way to minimize chillul Shabbos.
These people are clearly ???????, ????? for whom there is no reason to be ?? ??? ????. In fact any one who does so is themselves suspect.