People illogically pay more for a brand name of the same quality as a non-brand name all the time. That they willingly pay more doesn’t tell you that it isn’t the same. Indeed, sometimes a factory sells the same product to different companies that each white label it and sell it at greatly different prices. Even some automobiles from different manufacturers, priced differently, are actually made by one of them and sold by the other under its own brand and pricing. Many of the Kirkland Signature (to take a prominent but far from only example) you buy in Costco are in fact national brands that Costco white labeled and sells for considerably less (with the agreement they won’t reveal which actual brand name manufacturer produced it.)
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