Whether borsalino is actually better product doesnt matter when it comes to supply and demand. The demand is for the brand, so market forces dictate they can get away with it. when you see an israeli news site do a story on the “boycott” and bachurim angrily state they must have a borsalino for “zeh keili vianveyhu” and they must charge less, borsalino realizes that they have a bunch of fools as buyers and can charge what they want. unless I’m mistaken, borsalino hat company is not owned by yidden and as a result they are not governed by the laws of onaah and instead dictate their pricing based on the laws of the marketplace. right now the laws of the marketplace say they have a bunch of foolish customers who believe their product the best out there, by far, and are willing to pay outrageous prices for them. the proof is in the pudding. despite the outrageous price, they buy it anyway (and complain while doing so). If they wouldnt buy it at that price, borsalino will either cut production to meet the newer lower demand for its hats or lower the price. till then, they are laughing at this “boycott”.
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