mepal, I can’t count the number of times that the kallah broke through to my side. If you agree to always keep her on your side then I will stay out of this 😉
In non-frum (and non-Jewish) weddings it is not at all uncommon for the groom and other male members of the wedding party to wear some makeup, so as to come out better in the pictures and videos. In fact, it is the norm.
Why don’t the frum chassanim? It would make the pictures come out better. Because in our circles, we don’t consider it appropriate or necessary for the face of the chassan to be enhanced. If the picture does not come out looking like he is in real life, so what. You can agree or disagree, and if you disagree you can feel free to do differently. It is not halacha that he cannot wear makeup for this purpose.
Similarly, if you have a community that doesn’t feel it is necessary to capture on camera or display the kallah’s beauty at her wedding, then it may not be necessary for her to wear makeup either. Again, this would not be halacha but perhaps a chumra that is appropriate for that specific community. As long as they don’t start preaching about it to others, or force the girls who will be disappointed, I can’t imagine that even jphone, rob, wolfishmusings or other new-chumra opponents could be bothered by this. (Now I will wait for them to tell me how wrong I am).
I understand that there is more to wearing makeup for girls than simply pictures, but I’m just trying to make this more palatable. Obviously this mindset is far away from the standard that we can assume amongst ourselves in the CR.