it’s a shame institutions spen effort and money, and worst of all – public points, about such. In the days of old, when people were more modest than we can even think of, people still wore make-up.
And what about the Chosson, doesn’t he have a say???
P.S. How about make sure she wears a head covering on her wedding, which is a Halacha! (and around here a lot of people don’t, which is a mistake)
EDITED